Articles And News
Is Facebook marketing harming Physiotherapy as a profession?
At HMDG we see more and more physios, chiropractors and MSK professionals wanting to run Facebook ads but is it hurting the profession? Yes! (And for the sake of this article I'm going to use 'physio as a catch all simply because I can't name every therapy at every...
ClickFunnels: Everything that’s wrong with marketing
If you’re a physio or therapist of any kind that's using or considering using ClickFunnels then for the love of God, please stop. As an agency that works with clinics day in day out, we keep an eye on what others are producing in our niche. Some of it is incredibly...
RIP SEO?
We talk about SEO a lot, Robyn, one of the new additions to our team, has some thoughts! For the last couple of decades, SEO (Search Engine Optimisation) has been a foundation of any digital marketing strategy. When the fledgling internet space was more akin to...
Google Adword Mistakes
Advertising Your Clinic: Google Ad Mistakes You Must Avoid! With more than 2.3 million searches each minute, Google Adwords can bring you traffic you don't want to be missing out on. But in a competitive healthcare market, whether you're a physiotherapist,...
Therapy Live Sport
After the massive success of Therapy Live where over 22,000 people attended, the team who brought you the game-changing #TherapyLive conference in June just can't wait until next year to bring you more gold! Therapy Live Sport is the ultimate online learning...
Facebook Lookalike Audience?
We’ve recently had a number of people ask us about Facebook Lookalikes and how to use them. Here’s a very brief guide to Facebook Lookalike Audiences and why they should be part of your social media marketing campaigns. How do Lookalike Audiences Work, What are the...
10 Tips for Local SEO Lead Generation
Around 92% of searchers go with a business that ranks on the first page for their local searches. If you aren't showing up at least on the first page for relevant local search queries, you're losing out on almost all of the business! You can turn this around by...
Google My Business for Healthcare Clinics
Make sure you’re using Google My Business! Many clinics forget about this and it's totally free! Google My Business is Google's directory of businesses. When people search Google for a business using a branded keyword; for example, using the name of your...
Digital Marketing for Chiropractors: What Every Chiropractor Should Know
As a chiropractor, digital marketing is essential for finding new clients and keeping existing clients engaged. This is a general guide about the best strategies for marketing your clinic online. Website Design First, you need to understand that your website is...
It’s all about Google Ads
We manage multiple digital marketing channels for hundreds of clinics just like yours. Google Ads is hands down the most effective, inexpensive, and almost guaranteed-to-work lead generation channel for anyone in the therapy industry. Physio? Chiropractor?...
How Does Your Website Score On These Essentials?
You can try every digital marketing tactic in the book but if your website isn’t built properly then you’ll end up with the same result… The key to digital marketing campaigns is to help people discover your website, get them to engage with it and finally convert....
Wix, Squarespace, WordPress templates, custom web design? What should a clinic do?
Whether it’s Wix, Squarespace or using WordPress templates you can get some pretty attractive deals, most website builders cost around £15 per month or £120 for a year. With each, you get ready-to-use templates, a drag-and-drop editor, and hosting and the...
Yes, You ARE Spending More Than You Need to on Your SEO.
This article could have been titled “stop getting ripped off” because that’s what we see with 99% of the clinics that come to us. We've been doing SEO for physiotherapists, osteopaths chiropractors and other therapists for years.. And we've seen that local SEO...
Our latest project, the new Physio Matters Podcast website is live!
We love the guys at TPMP. Not only do they produce quality content but they're standard bearers for quality and ethics the physio industry and of course the home of quality MSK education. The team at TPMP had been running their podcast through their clinic page which...
Social Media DIY? Read this first!
From acquisition to repeat visits, the results of social media ad campaigns for physiotherapists can work… But only when they're done right otherwise all you’ll have to show for your £££ are some clicks, shares, and visits. And NO new patients! There are many reasons...
Therapy Live hits 20,000 registrations!
We’ve been incredibly excited to be part of the Therapy Live project. If you haven’t heard about it by now you’ve probably been living on the moon for the past month! With the lack of physical shows and the continuing need for education and to keep the brain whirring,...
How to build a Clinical Landing Page and Why.
Website landing pages are designed to increase the chance of a visitor to your page turning into a paying customer. When a potential patient visits your site, whether that’s from an email link, a Google Ad or organically through search, we want to, as quickly as...
Stop clicking the boost button on Instagram! Here’s why.
When we talk to healthcare service providers and other local businesses we help, Instagram comes up ALL.THE.TIME. We hear you… 25M businesses are Instagrammin', right? Right. And of course, all of us have heard this too: "Boost your Instagram post with £5 and reach...
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