Why is SEO strategy important?
Visibility is everything for allied health websites. Any physiotherapy or chiropractic clinic on the second page of Google is relying solely on marketing spend or word of mouth referrals to generate business. The most successful clinics have a great local SEO strategy, have superb organic search visibility and as a result are always at the top of Google searches where potential patients can find them.
If you are spending money on advertising to make up for low Google rankings then implementing a healthcare SEO strategy is a must. Not only will you get more consistent patient numbers but you’ll decrease your overall marketing spend.
Why use HMDG?
We’re a specialist healthcare SEO agency. Medical SEO is often described as a black art. No one fully understands or has access to Google algorithms. Indeed most agencies will hedge their bets and tell you it will take an investment of 12-18 months before you see results. We’re different.
Most of our clients see tangible results from month 1. We’re not magical, but when you run SEO for as many clinics as we do, we have more data than anyone else. We don’t need to do the research, we don’t need to figure out what works, we have the data at hand to get a return on your investment immediately.
Website speed performance
Google my business optimisation
Local schema mark up
Performance monitoring & monthly reporting
Organic traffic increases for healthcare specific terms
Optimising your content
Healthcare specific keyword research
Our SEO results
Below you can find out more about some of our current customers and how SEO has helped them grow their businesses.
Your questions answered
At HMDG we understand healthcare. We know that margins are invariably tight and large scale investments that don’t bring returns quickly are out of reach for most businesses. We will always suggest starting with low spend to get as much traction as possible and then using the extra revenue generated to optimise and improve.
To give you some idea, most single site clinics are paying from £100-300 per month for their SEO and even the biggest of our clients with multiple locations around the world would be spending a maximum of £1000. It’s very rare that even a 2 location business should be spending more than 400 per month. We price SEO at the levels that we do because the average healthcare patient on the low end has a lifetime value of £200 and we would expect even in the early stages to generate a 3-5 times return on investment on your SEO spend.
As a business, data is incredibly important to us. Not only so you know you’re getting a return on your investment, but also so we can continually improve and optimise results. We use a variety of tools to gather this data including Semrush, Ahrefs, Google search console and Google analytics. We provide reports and dashboards showing results on a monthly basis.
Incredibly important. Websites that are not mobile optimised, have poor core web vitals, are badly coded and without structure will never perform as well as a well put together website. Please have a chat with us about how your site should be performing. We have a web and SEO package we can offer along with other solutions we can discuss.
SEO on Squarespace and especially Wix can be incredibly difficult, time consuming and costly. However if your website does use one of these platforms then there are options we can discuss, so please get in touch to see how we can help you.
Our SEO expert Josh will be your main point of contact. As an ex clinic owner and customer of HMDG, he knows what’s needed to get results!
Local SEO is crucial for healthcare providers as it significantly influences their visibility to potential patients in their immediate vicinity. This is particularly vital in healthcare, where immediacy and convenience often drive patient decisions. By optimising for local SEO, healthcare providers can ensure they appear in localised search results, potentially driving more traffic to their site and ultimately, more patients to their practice.
Moreover, local SEO builds trust and credibility in the community by highlighting local reviews and ratings. Lastly, it provides critical information like operating hours and directions, thereby improving patient experience and satisfaction.
SEO is like a spotlight on the internet that helps people find your medical practice. It works by getting your website high up on search results when someone types in things like ‘physio near me’ or ‘best chiropractor in town’. The better your SEO game, the higher your website pops up in those results.
Plus, if you’re doing it right, you’re also going to appear in search results for a wider range of related terms such as conditions you treat or services you offer. SEO is pretty much your online visibility best friend!
Firstly, the quality of your content is paramount. It should be unique, relevant, and offer value to readers. Keyword optimisation, involving the use of relevant keywords naturally throughout your content, is another crucial element.
The performance of your website, including its load speed and mobile friendliness, also influences SEO. Backlinks, particularly from reputable websites, can significantly boost your SEO performance. Other factors include user experience (UX), with an intuitive and user-friendly site performing better, and secure, HTTPS websites are favoured by search engines. Lastly, don’t forget the importance of meta descriptions and title tags!
Healthcare SEO needs a strategic approach! We start by optimising your website with relevant keywords, like specific services or conditions treated, but don’t stuff them in unnaturally. Create high-quality content that’s not only informative but also meets your patients’ needs.
Remember, patient testimonials and reviews are gold – they boost local SEO. Make sure your website loads fast and looks great on all devices. Don’t ignore technical SEO: proper tags, URL structure, and HTTPS are crucial. Lastly, build citations for better local visibility. The goal is a user-friendly, informative, visible site. It’s all about the patient journey!