Why run Google ads?
This industry is full of healthcare clinics that rely heavily on word of mouth and referrals and see inconsistent patient numbers from week to week. As marketing experts, we’ve seen that running Google ads (Pay Per click PPC) in healthcare allows more consistency and gives you control of patient throughput whilst generating a high ROI.
Why use HMDG
HMDG is responsible for millions of pounds of Google ads healthcare clinic marketing (Paid Search). We know what it takes to get results in this industry. We’re specialists. We know what results you can expect for TMJ campaigns vs frozen shoulder campaigns. Our results are consistent and predictable.
Our case studies page show just a few examples of the kind of clinics that use us. Our ads team are not only highly experienced but understand the industry like no other and get results that even our own clients shout about.
Unlike other Google Ads healthcare marketing agencies, we care about patient numbers and revenue. Clicks, impressions and cost per click are relevant for us but not our clients. When we run campaigns we can tell you what every pound of spend has generated in revenue. We are able to tell you which campaigns have the best ROI and together we can use google to make a huge difference to your clinic and the healthcare services you’re looking to promote.
This is what many marketing agencies show you. We don’t care about that.
Completed bookings- this is what we focus on.
What to expect
What results can I expect?
It’s not an exaggeration to say at least 50% of our clinics show at least a 10x ROI on their Google ads spend and it is rare that they make any less than 3x ROI. There will always be variations in results and returns. Things like where you’re based, the quality of your website and how much availability you have, can all effect returns, however we have only ever had one client who didn’t at least break even on their Google ads campaign.
How much does it cost?
In terms of what we charge, our cost often becomes irrelevant due to the returns made, but they start at £150 per month to run your campaigns. Then in terms of your ad spend, unlike others we don’t suggest spending big on google ads in your first month. We like to start small, gain traction, get consistency and then increase spend once we know what’s working and what isn’t. We’re here to generate you money not loose you money! To give you more of an idea on marketing spend you can read this article.
I already use another agency/run ads myself, why should I use HMDG?
We’re going to be quite bold here but given we’re specialists, the results that we get and the data that we get we will beat out any other agency running ads. Not only will we get better results, we will likely also reduce your costs because we have the data behind Google searches. If you’re running your ads by yourself it is likely that you won’t be tracking your results properly, your evidence of results will be anecdotal and your campaigns spending more than they should. Nor will you be making upwards of 100 changes per month to your account to optimise your campaigns. We’ll take care of all of this for you.
Who do you work with?
We run Google ads for hundreds of clinics. You can see who we work with on this page or read their stories on our case studies page. Working with so many clinics means we have a huge amount of data, we know what works and what doesn’t and our results prove that. We’re here to help with your marketing strategy.
Access to over 2.5 million data points
The best campaign structure and ad sets in the market
More than 100 optimisations per month
Monthly reporting & access to live data
Landing page optimisation for your healthcare business
Phone call tracking
High Converting ad copy for your products or services
Our customer stories
Take a look at some of our healthcare customers’ experiences with Google ads and how they’ve helped grow their practices.
Your questions answered
We offer full tracking and live reporting, as well as having access to the team so you’ll always know at any point in time what your numbers are.
This really depends on the number of patients your looking to acquire and your capacity, as well as your location, competition and so on. However we’ve written an interesting article on marketing spend which you can read here.
This is completely dependent on your ad spend. The more you spend the more patients you get! We have clinics requiring 300+ new patients per month which we are capable of generating, however be aware that 300 patients will mean a spend of thousands of pounds!
We have a brilliant Google ads team who will be looking after your ads. From a strategical perspective we have Michael, our CEO who likes to keep his hand in everything (bit of a control freak if you ask us!) and then Gabi, Bex & Tom who together have a combined total of over 25 years experience along with over 5 years of specific healthcare ad experience. The team is in house and available for you to contact at any time!