Social media for clinics
Social media is incredibly difficult for healthcare clinics to generate business from in the long term. We believe in solid, ethical marketing and not short term offers, discounts and click funnels. Targeting people with specific conditions is nigh on impossible so often companies will take a shotgun approach and aggressively pursue everyone in the hope that a patient will bite.
In our minds this is fine if you’re selling diet pills but it’s an absolute no no for any clinic that wants to protect and build their brand and avoid generating patients who are just coming to you because you’re cheap. We work with wonderful clinics who already don’t get paid enough for what they do and the idea of offering discounts is something we don’t feel is justified for the majority of businesses.
Why run social media campaigns?
Data & tracking
The importance of data
Do we offer tracking?
Why use HMDG?
As a Facebook partner and having clinical knowledge in house along with running thousands of campaigns for clients, HMDG is best placed to make your social campaigns work. After all, what other agency would understand what’s required or even suggest to run a campaign for a clinic who has a hand specialist to focus on rock climbers for example.
We DON’T do templates, cookie cutter marketing or click funnels. You won’t find us using the same marketing campaigns for our clients, we understand that you’re a business that’s unique and have USPs that make you different and that needs to be communicated. If you’re after a ‘patient acceleration strategy to generate £500,000 in just 3 easy steps’ then we’re not for you. There are plenty of other people offering pie in the sky marketing but that’s not us.
Campaign ideation- we’ll work with you to create ongoing and varied campaigns that achieve the results that you want.
Creative- we will design and create imagery for your ads.
Data and tracking- we will fully report and track all campaigns and provide you with dashboards.
Retargeting- if appropriate we will include retargeting campaigns./
Consulting on both organic and paid social media marketing.
Your questions answered
It completely depends- not every client is the same. You would use each channel differently. Talk to us to learn more.
You can’t run social media advertising with less than a £250 ad spend. Our management fee ranges from £150-£1000 depending on your requirements and size of business. Talk to us to learn more.
This varies and depends on the type of campaign you’re running but we’re yet to have a client that hasn’t generated a significant profit on their spend. See our case studies for examples.
We currently don’t, as we don’t feel it’s something that will generate revenue for a clinic and we’re about making you money not taking your money!
We try not to, we hate them! There are better ways to build your business than campaigns like that. However, on the odd occasion there are situations where we might look at running them. However this is not a core part of our business.