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FAQs

How much do you charge?

Let’s tackle the most important one first! Our charges start from just £50 a month. The average customer will spend between £100 and £200 a month with us. We don’t believe that you need to spend thousands to do marketing especially if you do it intelligently and understand the market.

What kind of businesses do you work with?

We work mainly in the healthcare sector, in the main; physiotherapists, chiropractors, osteopaths, podiatrists, aesthetics, orthopedic surgeons, private doctors, private hospitals, gyms, fitness professionals, nutritionists and general wellness. We also work with vendors and the big industry brands although 95% of what we do is local health businesses. 

Why are you different?

Because we aren’t some generic agency that doesn’t understand your industry. We understand that a post-op patient is worth more than a sports massage and plan our campaigns accordingly. You won’t need to explain things to us, we work with enough of you to hit the ground running. Working with hundreds of clients like you also provides us with a lot of data that we can use across all of our clients. 

We also have practicing therapists in house, yes we have corporate level marketing staff and designers but we feel it’s important to have people in house that work in the industry on a day to day basis. 

What services do you provide?

In the main, we offer web design, Google Ads, social media marketing, SEO and consulting. However, given our skillset and the fact that every client is different, we often provide bespoke services. Whether that help with selecting the right practice management system. If you have a problem give us a call! If we cant help then we’ll know someone who can.

I’m a vendor can you help me?

Yes although we work with a select few companies. The product should be ethical and effective. If you have a product that magically cures pain but we ‘have to take your word for it’ then we’re probably not the right company for you. We generate millions of pounds for some of the biggest brands (and some exciting small brands) but we have to be confident that it delivers value. 

We won’t ever provide you access to our clients for money. If your product is good, we’ll market it for you and on occasion put it in front of a client when appropriate but we won’t give you our clients details in return for money, no matter how much you offer. If you’d like to talk about how we can help then get in touch!  

How much should I spend on SEO?

This is a common question. In general, £50-£100 or so a month should cover. you. We rarely see the need to spend hundreds and hundreds. And if you’re a local clinic spending £400+ you need to stop, come have a chat with us!

How much should I spend on Ads?

There’s no simple answer to this. What channel are you using? Facebook spend is very different to Google Ads spend. How many patients/clients do you want? It costs more to get 50 than 100. To give a rough guideline, most of our clients spend £100-£200 however if you want 100 patients then it will cost more! 

Do you have examples of your work?

Of course. Hundreds. If you get in touch with us we can show you work that is similar to what we’d do for you, otherwise, you can visit our work and get a taster!

Can I speak to your customers to get a testimonial?

You certainly can! Get in touch and we’ll happily direct you to similar customers to you and give you multiple options. We’re proud of how many people will speak highly of us. 

Do you use contractors?

We’re all based in the UK and full time. There are occasions when we’ll get outside help with projects that require it but these are usually very specialist and also few and far between. You can be confident we aren’t a reseller of a freelance network making money off you. 

I already have a marketing agency!

And hopefully, they’re performing! If they are and you aren’t being charged over the odds then don’t move just because you want a change. It’s incredibly difficult to find an agency that is ethical, understands your business and more importantly delivers. If you want a sense check get in touch, we’ll happily give you some free advice or do an audit for you. 

One incredibly important question you do need to ask is “Do I know that my marketing agency is delivering value”? This all comes down to reporting and tracking. Not just on clicks or impressions but on actual booking data. Make sure you have that! 

Can I have a discount??!!

No. We’ll work with you on pricing and make sure you’re comfortable with spend but if you can’t afford £100 then you’re not going to achieve what you want. You can’t make money out of nothing!

However, if you’re a charity or not for profit then most likely we’ll offer you our services for free.

Do you work on commission?

Simple answer, no. We get this question every now and again, our prices are incredibly low and we have a client list as long as the Magna Carta, you’re in safe hands but we expect to be paid for our expertise!

Do you offer any guarantees?

No one can promise anything in life. You do the job to the best of your ability and invest your time and you’ll have a good chance of reaching your goals. We always say it’s like doing maths at school. It’s not about getting the right answer as much as working hard and doing the working out properly. If you do that you’ll have a 99% chance of success but we can’t always promise on that last percentage point. 

We will be transparent, ethical, we won’t spend all your money and we’ll work hard and treat you like a partner rather than a cash machine. That’s our guarantee to you. 

What can I expect from working with HMDG?

We started this company because we wanted to be different. All of our clients are on our personal WhatsApps, we want to know you as people and not just clients. We’re invested in you and your business. We don’t scam people, we don’t lie, we do our best to make sure you’re happy at every stage of the process. And we’ve not only picked up a lot of clients, we’ve made a lot of friends as well. All of our clients will attest to the fact that we’ve achieved our goal of being different. Book in a call and chat to us. It’s always nice to meet new people in the industry and maybe we’ll be on the same wavelength and offer you something you like!

How long does it take to build a new website?

It depends on the site, we’ve been as fast as 6 weeks for a smaller site but usually 10-12 weeks.

Do you use website templates?

No, everything we do is bespoke and designed for you. We do follow web standards so some things will be replicated and we’ll often add things that we know work but we don’t just resell templates, we’re better than that and that’s not our style. 

Are you really that good? (Hint, yes!)

We really are. We won’t ever guarantee success but there’s a reason we’re spoken so highly of and why customers just don’t leave us. But it’s also not just about being good at what we do. It’s also about building solid relationships and trust and feeling like it’s a pleasure to deal with us not a chore! Life should also be about fun and we’re always ready for a giggle 🙂

Whether you’re struggling with your marketing, want someone with expertise who knows your industry to take the stress away or if you’re interested in how we’ve helped hundreds of other clinics then…

Send us a message

Drop us a message if you have any questions and we'll get back to you asap! or if you've something specific you'd like to discuss click below to book a call.

Experts in Clinical Marketing

HMDG
13 Crooked Billet
Wimbledon
London
SW19 4RQ
Tel: 020 3916 5153
Email: hello@hmdg.co.uk

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