Run by founder Emily, Active Step aims to be the most recognised clinic for the management of foot disorders and MSK injuries in the UK.
Services
- Website Design
- Google Ads
- SEO
- Photography & Videography
The challenge
Active Step faced several challenges before working with us:
- An outdated website that did not provide a good user experience
- Low visibility on search engines
- Lack of imagery to showcase their services
- They also wanted to increase their new patient numbers
Our Approach
- New Website Design: We built a modern, fully responsive website that is structured well and optimised for SEO. The new design significantly enhances user experience across all devices.
- SEO Optimisations: We rolled out many updates to enhance SEO, including updates to page titles, and descriptions; adding structured data; optimising images, links and site speed.Â
- Professional Photography: We conducted a professional photoshoot to provide high-quality images for their website, enhancing visual appeal and engagement.
- Google Ads Campaigns: We launched and managed three distinct search campaigns—generic podiatry, MSK podiatry, and SWIFT verruca treatment. This allowed us to allocate specific budgets and target locations effectively. We regularly optimised the campaigns through bid adjustments, budget management, keyword updates, negative keyword additions, and ad copy improvements.
Results
The improvements we made are reflected in the performance data from Google Analytics and their advertising campaigns:
- Website Enhanced User Experience: The new website design has received positive feedback for its usabilityÂ
- Better Search Rankings: The SEO optimisations have resulted in higher search engine rankings, increasing organic traffic to the site by 33% over the past 3 months! They now rank highly for all relevant search terms.
- Increased Patient Numbers: The campaigns have been highly successful in driving potential leads and bookings. The specific targeting and regular optimisations have ensured that the ads reach the right audience. The average cost per new patient booking is £4.74 which is excellent!