Bodylogic Health are based in Battersea in London, a highly competitive area for physiotherapy. They are owned by a performance based physiotherapist Paul Goss.
Paul approached us over 3 years ago because he didn’t feel the marketing of his clinic was in an optimal place. Body Logic Health is a hugely successful clinic with highly motived team and owner but Paul was right, his marketing didn’t fit the brand and quality of the clinic.
The first step
The first step was to build a website that truly represented what Bodylogic does and also to find a way of segmenting the different sides of his business. As such, we created three websites. Running Logic, Body Logic and Performance Logic. Bodylogic would continue to be a general physio clinic website generating patients with standard conditions. Running Logic is a membership community for runners from starter to elite level. Performance Logic focuses on performance training and development.
Next steps & results
Bodylogic also wanted consistent patient numbers for their clinic and the ability to increase and decrease depending on demand. We decided the Google ads were the best way of achieving this and for a relatively low spend, Bodylogic will see anywhere from 5-20 new patients a month depending on their capacity, at a cost of under £15 per new patient.