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Cambrian Chiropody offers Chiropody & Podiatry Services in Stourbridge. They came to us needing a new website, better search engine visibility, and effective Google Ads management.
Services
- Website Design
- Google Ads
- SEO
The Challenge
Before working with us, Cambrian Chiropody faced several issues:
- An outdated website that was hard to use
- Poor visibility on Google search results
- Few online bookings and low customer engagement
Our Approach
We focused on creating a strong online presence and improving their search rankings. We launched their new website this year and made several improvements to help them get found more easily online. Our key actions were:
- New Website Design: We created a fresh, modern website that looks great, functions well on both desktop and mobile, and is fully optimised to help convert visitors into customers.
- Comprehensive SEO Optimisations: We improved website content, page titles, and descriptions; added structured data; optimised image descriptions and internal links; fixed broken links; and conducted thorough keyword research and monitoring.
- Google Ads Campaigns: We ran two search campaigns—one for generic podiatry terms and another for their brand. We regularly optimised the campaigns by adjusting bids, managing budgets, updating ad copy, and adding negative keywords to avoid irrelevant searches.
Results
The improvements we made are reflected in the data from Google Analytics and their search performance:
- Significant Increase in Bookings: Key events (purchases) skyrocketed by 165.22%, showing a substantial rise in online bookings.
- Better Engagement Rate: Improved by 3.79%, showing visitors are interacting more with the content.
- Higher Rankings: They now rank highly for important search terms in Stourbridge, such as “Podiatry Stourbridge”.
- Google Ads Performance: The campaigns generated numerous calls and bookings, leading to a fully booked schedule!