My Foot Medic offer Podiatry, Chiropody and Injury Rehabilitation services in Bedford.
![My Foot Medic 1 close up of professional podologist doing medical 2021 09 03 23 32 41 utc](https://t4b7i5m5.rocketcdn.me/wp-content/uploads/2024/05/close-up-of-professional-podologist-doing-medical-2021-09-03-23-32-41-utc-1024x683.webp)
Services
- Website Design
- Google Ads
- SEO
![My Foot Medic 2 professional doctor podiatrist doing medical pedic 2021 09 03 23 33 30 utc](https://t4b7i5m5.rocketcdn.me/wp-content/uploads/2024/05/professional-doctor-podiatrist-doing-medical-pedic-2021-09-03-23-33-30-utc-1024x683.webp)
The challenge
My Foot Medic came to us with the following challenges:
- An outdated website that was not performing well
- Lower search engine ranking than they would like
- Some gaps in clinicians diaries
Our Approach
- New Website Design: We built a modern, fully responsive website that is well-structured, SEO-optimised, and enhances user experience across all devices.
- SEO Optimisations: We improved website structure, page titles, and descriptions; added structured data; optimised image descriptions and internal links; fixed broken links; and conducted thorough keyword research and monitoring.
- Google Ads Campaigns: We launched and managed search campaigns targeting podiatry, foot and leg pain/injury, fungal nail treatment, nail surgery, shockwave therapy, verruca treatment, steroid injections, and custom insoles. Regular optimisations included bid adjustments, budget recommendations, keyword updates, negative keyword additions, and ad copy improvements.
![My Foot Medic 3 attentive medical worker looking through magnifyin 2021 09 03 23 29 22 utc](https://t4b7i5m5.rocketcdn.me/wp-content/uploads/2024/06/attentive-medical-worker-looking-through-magnifyin-2021-09-03-23-29-22-utc-1024x683.webp)
![My Foot Medic 4 painful problems with an ingrown nail solved with 2021 09 03 23 31 39 utc](https://t4b7i5m5.rocketcdn.me/wp-content/uploads/2024/06/painful-problems-with-an-ingrown-nail-solved-with-2021-09-03-23-31-39-utc-1024x683.webp)
Results
The improvements we made are reflected in the performance data from Google Analytics and their advertising campaigns:
- Website Enhanced User Experience: The new website design has received positive feedback for its usabilityÂ
- Better Search Rankings: The SEO optimisations have resulted in higher search engine rankings, increasing organic traffic to the site by 56% over the past 3 months! They now rank highly for all relevant search terms and are number 1 in Google for over 20 common search terms.
- Increased Patient Numbers: Due to the success of our campaigns, My Foot Medic is now consistently fully booked with a cost per new patient of only £1.17!