My Foot Medic offer Podiatry, Chiropody and Injury Rehabilitation services in Bedford.
Services
- Website Design
- Google Ads
- SEO
The challenge
My Foot Medic came to us with the following challenges:
- An outdated website that was not performing well
- Lower search engine ranking than they would like
- Some gaps in clinicians diaries
Our Approach
- New Website Design: We built a modern, fully responsive website that is well-structured, SEO-optimised, and enhances user experience across all devices.
- SEO Optimisations: We improved website structure, page titles, and descriptions; added structured data; optimised image descriptions and internal links; fixed broken links; and conducted thorough keyword research and monitoring.
- Google Ads Campaigns: We launched and managed search campaigns targeting podiatry, foot and leg pain/injury, fungal nail treatment, nail surgery, shockwave therapy, verruca treatment, steroid injections, and custom insoles. Regular optimisations included bid adjustments, budget recommendations, keyword updates, negative keyword additions, and ad copy improvements.
Results
The improvements we made are reflected in the performance data from Google Analytics and their advertising campaigns:
- Website Enhanced User Experience: The new website design has received positive feedback for its usabilityÂ
- Better Search Rankings: The SEO optimisations have resulted in higher search engine rankings, increasing organic traffic to the site by 56% over the past 3 months! They now rank highly for all relevant search terms and are number 1 in Google for over 20 common search terms.
- Increased Patient Numbers: Due to the success of our campaigns, My Foot Medic is now consistently fully booked with a cost per new patient of only £1.17!