Clinic Marketing Guides

HMDG’s Top 5 Tips for AI SEO Search is no longer ten blue links on Google. Patients are already asking AI tools for clinic recommendations, and most answers only show one or two options. If you are not optimised for this, you are invisible. This article is part of our Complete Guide to Marketing for […]

HMDG’s Top 5 Tips for Blogs Clinic blogs are either written for other clinicians or abandoned after three posts. Neither brings in patients. A blog only works if it answers the questions real people are Googling and does it consistently. This article is part of our Complete Guide to Marketing for Clinics. Below are five

HMDG’s Top 5 Tips for Social Media Most clinics treat social media like a showcase for other clinicians rather than a way to attract patients. Posts that impress peers do not fill your diary. This article is part of our Complete Guide to Marketing for Clinics. Below are five rules we use at HMDG to

HMDG’s Top 5 Tips for Google Ads Google Ads can either bring patients through the door or burn thousands without a result. Campaigns only work if they are structured properly, tracked to booked patients, and optimised constantly. This article is part of our Complete Guide to Marketing for Clinics. Below are five rules we use

HMDG’s Top 5 Tips for Websites Your website is the digital front door to your clinic. Most fail because they are designed for the owner, not the patient. A site only works if it is clear, fast, mobile-friendly, and drives bookings. This article is part of our Complete Guide to Marketing for Clinics. Below are

HMDG’s Top 5 Tips for Pricing Pricing is more than numbers – it sends a message about your value, experience, and outcomes. Too low or too high without context will cost patients and revenue. This article is part of our Complete Guide to Marketing for Clinics. Below are five rules we use at HMDG to

HMDG’s Top 5 Tips for Booking Systems A booking system is not just a calendar—it is a conversion engine. Slow, clunky, or manual systems lose patients and revenue before you even know it. This article is part of our Complete Guide to Marketing for Clinics. Below are five rules we use at HMDG to make

HMDG’s Top 5 Tips for Leads and Funnels Too many agencies sell “leads” as if they are the same as revenue. They are not. A funnel only matters if it converts into paying patients, not a spreadsheet of email addresses. This article is part of our Complete Guide to Marketing for Clinics. Below are five

HMDG’s Top 5 Tips for Marketing Budgets Most clinics either spend blindly or spend nothing, and both are bad business. A marketing budget only works if it is disciplined, tied to revenue, and adjusted against results. This article is part of our Complete Guide to Marketing for Clinics. Below are five rules we use at

HMDG’s Top 5 Tips for Evidence-Based Marketing Evidence-based marketing means focusing on outcomes that actually matter. Too many agencies hide behind vanity metrics that look good on paper but do nothing for your bottom line. This article is part of our Complete Guide to Marketing your Clinic. Below are five principles we use at HMDG