HMDG’s Top 5 Tips for Websites
Your website is the digital front door to your clinic. Most fail because they are designed for the owner, not the patient. A site only works if it is clear, fast, mobile-friendly, and drives bookings. This article is part of our Complete Guide to Marketing for Clinics. Below are five rules we use at HMDG to make websites convert real patients.
1. Stop designing for yourself
Your website is not about you. Patients do not care about your favourite colour scheme, abstract logos, or anatomy diagrams. They care about their pain, the cost, and how to book. Most clinic websites fail because they reflect the owner’s taste instead of patient needs. Build for clarity and patient action, not ego
2. Mobile first
Over 70 percent of your traffic will come from phones. If your site is clunky, slow, or confusing on mobile, you are losing patients before they ever enquire. Desktop-first design is outdated. Mobile is the default. Your site should feel fast and effortless on a phone or you are bleeding revenue.
3. Calls to action everywhere
Every page should make it easy for patients to take the next step. Book now. Call today. Enquire here. Without clear CTAs, your website is just a brochure. Do not make patients hunt for how to book. Give them one clear action and repeat it across the site.
4. Fast, simple, frictionless
Patients do not wait online. If your site takes more than three seconds to load, half your visitors will leave. Long forms with endless fields kill conversions. Strip it back. Make the experience as fast and simple as possible. Online, complexity is not clever. It is conversion suicide.
5. Update regularly
A website frozen in time screams neglect. Old photos, outdated blogs, and broken links make you look unprofessional. Patients assume that if your site is neglected, your clinic might be too. Small, regular updates — new staff photos, fresh blogs, service tweaks — signal competence and activity. Static websites silently poison trust.
Websites only deliver if they are built for patients, mobile-optimised, fast, and regularly updated. Anything else is lost opportunities. For the full strategy, return to our Complete Guide to Marketing for Clinics. Or move on to the next chapter: Google Ads for Clinics.
