The Private Practice Barometer
The State of the Industry Survey for MSK Clinics in the UK
Finally. Actual Answers.
Ever wondered how your clinic compares to others? How much others charge? How many sessions they average? Where their referrals come from? How much they’re paying for consumables?
Up until now, these questions have just brought estimates and rumours. But no facts. The Private Practice Barometer brings an end to that. This is the first national survey of private MSK clinics in the UK. It collects anonymised data from physiotherapy clinics, osteopathy clinics, chiropractic clinics, podiatry clinics, sports injury clinics, and all other MSK healthcare providers to help us truly understand the private sector.
Help us create the very first map of the MSK market. It only takes 10 minutes.
Why Should You Take Part?
1. Benchmark Your Clinic Performance
- Are your fees competitive?
- Are you overstaffed or understaffed?
- Should you hire a practice manager?
- How many patient visits do others average?
- What’s normal diary occupancy in your region?
The Private Practice Barometer is designed to help MSK clinic owners understand how their clinic compares to others in terms of pricing, staffing, marketing, referrals, clinic performance, and patient volumes.
2. Get The Answers No One Else Has
This is not a poll or a marketing ploy. It’s a full operational benchmarking tool for private MSK practices.
Get data on:
- Fee structures across clinic types
- Referral sources by region
- Diary fill rates
- Rebooking and retention patterns
- Consumables spending
- Staff pay
All data is broken down by region, profession, and business size. You get access to national trends and meaningful MSK market intelligence.
3. Help Build the First National MSK Data Set
No one in the MSK sector knows what’s normal. Everyone guesses. This is the first UK-wide MSK business survey that actually delivers data for decision-making. The more responses, the stronger the data. Help build a resource that benefits all private MSK businesses.
4. It's Completely Anonymous
We’ve made sure every step of this process is safe and secure. Your survey responses are completely anonymous. The form you’ll complete later to receive the results is separate and cannot be linked to your answers.
We will never sell the survey data, and any names or email addresses you provide to get the results will remain private.
For full details, see the privacy section below.
What You’ll Get
- A full report of national findings
- Regional and clinic-type breakdowns
- Access to key datapoints before full public release.​
- Identify business trends in hiring, retention, and referral flow
Worried About Privacy? Don't Be.
We understand how important privacy is when sharing any of your personal business metrics, so all survey responses will remain absolutely untraceable. Feedback is anonymous and aggregated. You will not be asked to share identifiable information. We certainly don’t want your patient data and we definitely don’t require your client list. We don’t even want the know the number to call reception.
We’ve built this survey with the same ethical standards we expect of all healthcare practitioners. You won’t be spammed over email and even the raw anonymised data will never be sold or exchanged.
There will be a separate opportunity to share your name and email so you can be sent the results when they’re released, but it won’t be tied at all to any data or submissions.
Who's Behind This?
This project is created and managed by HMDG, the UK’s leading marketing and business strategy agency for MSK clinics.
We work with physiotherapy clinics, chiropractic clinics, osteopathy practices, and multidisciplinary private MSK providers across the UK. We created this survey because the questions our clients ask – about fees, staff, and patient numbers – have never had reliable answers.
The results are being shared with all contributors, for the benefit of the entire private MSK sector.
Who Should Get Involved?
Clinic Owners
Directors
Practice managers
Solo clinicians running their own practice
Regardless of your size — one-man band or multi-site operation — your opinion matters.
FAQs: Your questions answered
Who is this survey for?
Clinic owners, practice managers, and senior clinicians working in private MSK care, including physiotherapy, osteopathy, chiropractic, sports rehab, and related disciplines. Whether you’re a solo practitioner or running multiple locations, your input is valuable.
What will I get for completing it?
You’ll receive the full results report with national trends, regional comparisons, and clinic-type breakdowns. You’ll also get early access to the findings before public release.
Is the survey anonymous?
Yes. We don’t collect names, addresses, or patient data. No one will be able to identify your clinic in the results. All responses are anonymised and reported in aggregate.
How long does it take?
Most people finish in 7-10 minutes. There are no long-winded essays, just concise, relevant questions that matter to MSK clinic operations.
What kind of questions are asked?
We ask about your clinic’s fees, staffing, patient volumes, marketing channels, referral sources, rebooking rates, and growth patterns. Nothing clinical. Nothing intrusive.
Will my data be sold or used for marketing?
No. We will never sell, share, or use your data for marketing. We don’t even ask for your contact details unless you choose to receive the results by email.
Who is running the survey?
HMDG is the UK’s leading marketing agency for private MSK clinics. We work with hundreds of clinics and built this survey to fill a gap we see every day.
Why does this matter?
Right now, there is no reliable source of data on how private MSK clinics operate. Everyone is guessing. This survey will set a benchmark for pricing, performance, and strategy across the whole sector.
Can I see the results even if I don’t complete it?
Yes, a public version of the results will be available, although not in as much detail as contributors will get. Only contributors get the full report. That’s how we keep the data meaningful and ensure people take it seriously.
What if I want to ask questions about the survey before completing it?
Email us at practicebarometer@hmdg.co.uk. We’ll respond quickly and honestly.
Where can I complete the survey?
Right here: Take the Survey Now