A husband and wife team, CT and Ingrid have witnessed their clinic grow from a room in a dental practice to their own beautifully designed clinic in Blackfen. Driven by their ‘why’ – “Positively influencing your health” – through a range of treatments, they believe in a hands-on chiropractic approach as the best way to achieve this. The clinic primarily offers two services: massage and chiropractic. They emphasise a thorough diagnosis to guide patients along their pathway, helping them return to the activities they love.
What Did We Do?
The team at Blackfen wanted to showcase their newly decorated clinic, which, upon entering, feels like a beautiful private members club rather than a typical high street clinic. Ingrid and CT aimed to illustrate the relaxing and calm environment, the various treatment rooms, staff members, and their expert knowledge. We aimed to feature all team members providing their various treatments, producing various video deliverables and photos to transform the look and feel of their website.
How did we do it?
Upon entering the clinic, we immediately understood Ingrid and CT’s vision of a calm and relaxing environment. We were treated to one of Ingrid’s signature coffees and provided a room with ample space for the initial interviews. We decided to interview the pair separately to extract the very best from each of them for the About Us video and assigned each a topic to cover for the service explainers. Initially asked if we wanted to include them both in the frame for the About Us video, based on experience, we advised against it. Having two people on screen when not practised in presenting makes the process much harder, and maintaining continuity during editing can be challenging. Capturing Ingrid and CT separately enabled us to create a professional and polished final video. To ensure a seamless cut between the two, we positioned them on opposite sides of the frame during interviews. This simple adjustment made a significant difference in the final video. We had ample space in the clinic, allowing us to set up lights and flashes for optimal lighting, which was key to preserving Ingrid’s keen eye for aesthetics. As with any clinic, we encountered common items like tape, massage guns, and sharps bins on tables and desks. While practical for everyday treatments, we aimed to present a clean and minimalist environment in the videos to reduce visual distractions and enhance engagement.
What Were The Results?
With one day of filming and two days of editing, we achieved:
- Banner video: Featuring one of the clinic’s long-standing patients, showcasing a beaming smile as she walked into the practice and was treated by Ingrid. This video aimed to give their homepage the wow factor.
- About Us Video: Capturing both CT and Ingrid’s answers to each question and blending them into a professional and informative video, explaining the clinic’s philosophy and history.
- 2 x Service explainers: Covering each of their key services, explaining what it is, who it is for, and the benefits of the treatment.
- 461 Photos of the practice, patients, and staff, including group shots and headshots.
What Blackfen Had To Say:
“They really nail down the communication around their services, from the initial remit to concluding the job, everything is communicated beautifully and easily.
Like us, I suspect many of their clients are not overly natural in front of the cameras. Rob and Alex communicate and organise everything to make the day enjoyable. They certainly got the outcomes that we were after.
Thank you again for your complete professionalism and achieving a great outcome for our company.”