Six Physio established in 1996, are one of the largest providers of physiotherapy in the UK, spanning 10 clinics throughout London.
- SEO
- Google Ads
- Website Design
The challenges
Six Physio approached HMDG following a noticeable decline in Google rankings, online visibility, and website traffic. As an established multi-location physiotherapy provider, their digital presence was not reflecting the strength or scale of their brand.
A recent website launch had not been supported by a structured SEO strategy, resulting in lost rankings across key service and location terms. Like many growing healthcare organisations, SEO had not previously been prioritised due to operational demands.
The result was reduced visibility in highly competitive London markets where Six Physio should have been leading.
Our approach
HMDG has worked with Six Physio as a long-term digital partner, supporting their SEO, website optimisation, and growth strategy across multiple clinic locations.
Our first step was a comprehensive search analysis across all clinic areas to identify:
High-intent service-based keywords
Location-specific opportunities
Gaps in competitor positioning
Technical issues impacting visibility
We then implemented a structured, multi-layered SEO strategy including:
Location-focused optimisation of clinic pages
Technical SEO corrections following the website launch
Local schema implementation across the site
Ongoing tracking, monitoring, and performance optimisation
Development of FAQ and supporting content aligned to patient search intent
In parallel, we rebuilt and optimised each clinicâs Google Business Profile presence. This included citation building, correction of legacy listings, and optimisation of profile content and media to improve local map rankings.
Strategic Expansion: Womenâs Health Positioning
During our ongoing work, we identified womenâs health as a significant growth opportunity within the Six Physio service offering.
To strengthen authority and search performance in this area, we:
Created a dedicated womenâs health subdomain
Structured content specifically around womenâs health services and conditions
Implemented targeted SEO strategy aligned to womenâs health search behaviour
Built topic authority through focused optimisation and content planning
As a result, Six Physio now ranks at the top of Google for priority womenâs health-related keywords across their target locations, establishing them as a leading provider in this specialist area.
The results
The performance data referenced below reflects a recent 180-day period within our ongoing partnership.
Six Physio now ranks at the top of Google for the majority of agreed priority keywords across multiple locations. Organic visibility has been restored and strengthened, resulting in:
Increased website traffic
Improved search dominance across competitive London markets
More consistent patient enquiry volumes
Stronger brand authority across core and specialist services
SEO remains a continuous process, but Six Physio is now positioned ahead of key competitors in search visibility, with a digital presence that reflects the strength and scale of their brand.
