HMDG’s Top 5 Tips for AI SEO
Search is no longer ten blue links on Google. Patients are already asking AI tools for clinic recommendations, and most answers only show one or two options. If you are not optimised for this, you are invisible. This article is part of our Complete Guide to Marketing for Clinics. Below are five rules we use at HMDG to make AI work for clinics without losing trust or authority.
1. AI is the new baseline
Search has already shifted. Patients now ask AI tools for recommendations like “best physio near me” and get one or two results, not a page of links. If your clinic is not optimised for AI visibility, you are invisible. This is not a future trend. It is happening now.
2. Human plus AI wins
AI-only content is generic and soulless. Human-only content is slow and expensive. The real win is the combination. AI provides speed and structure, humans add trust and authority. Together they produce content that scales without losing credibility. Clinics relying only on AI will look robotic. Clinics ignoring it are wasting time on tasks AI already does better.
3. Use AI for efficiency
Keyword research, clustering, outlines, and drafts can all be automated. If you are still manually trawling through keyword lists or writing every outline from scratch, you are burning hours you do not need to. AI should do the grunt work so you can spend your time on strategy and authenticity.
4. Prioritise E E A T
Google still cares about Expertise, Experience, Authority, and Trust. AI cannot fake lived clinical experience. You can. Add bios, professional credentials, and patient stories to your content. That is what sets you apart from generic filler. Both patients and algorithms reward authenticity. Without E E A T signals, your content will not rank no matter how much of it you produce.
5. Keep adapting
AI search is changing monthly. What works today might be outdated tomorrow. Review results regularly, update your content, and track how AI platforms are serving answers in your niche. The clinics that adapt stay visible. The ones that ignore change quietly vanish.
AI can speed up research and content, but only human expertise gives credibility. Combine the two, keep E-E-A-T visible, and adapt as search evolves. For the bigger picture, head back to our Complete Guide to Marketing for Clinics.