HMDG Connect: The Inner Circle of UK MSK Clinic Owners

The Private Network Behind the UK’s Most Successful Clinics

Built by HMDG. By invitation only.

Running a clinic can be isolating. You’re treating patients, managing staff, handling the numbers, and still expected to grow.

Most of what’s online is noise. Every coach claims to have a “system.” Few have real data.

HMDG Connect exists to fix that.

It’s a private members’ network exclusively for HMDG clients: the UK’s most ambitious physiotherapy, chiropractic, osteopathy, and podiatry clinic owners.

A place where leaders share what works, solve real problems together, and access the collective intelligence of an entire industry.

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Trusted by 500+ UK Clinics

Every member of HMDG Connect runs a real clinic. Many are multi-site, high-performing, or regional leaders.

They’re setting pricing benchmarks, refining patient experience, and defining how private healthcare operates in the UK.

This is where the conversations that shape the MSK sector happen long before they reach the wider industry.

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Why Connect Exists

Private practice has always been fragmented. Every clinic reinventing the wheel, alone.

HMDG Connect changes that. You get:

Access to the smartest operators in the UK
Real-world data from hundreds of clinics
A trusted professional environment free of noise and ego
The people defining the future of private MSK care

It’s not networking. It’s evolution.

What This Is Not

This is not a Facebook group.

This is not for beginners.

This is not a “get rich quick” forum.

This is not where people argue about lead magnets or funnels.

This is a professional network for established clinic owners who value evidence, execution, and excellence. Not hype.

Who It’s For

  • Clinics with proven operations looking to scale intelligently
  • Multi-site and multi-disciplinary businesses focused on profitability
  • Owners who want predictable performance, not theory
  • Professionals who value collaboration and clinical integrity
  • Leaders who prefer data and execution over empty advice

If that’s you, you’re the kind of clinic that thrives inside Connect.

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What You Get

Forget Facebook groups. Forget the noise.

Inside Connect, hundreds of owners swap real-world experience. Not theory, not guesswork.

Recent discussions include:

  • Uber Health in Clinics: A live session on patient transport innovation.
  • HR Platforms Compared: Members debating BreatheHR vs. BambooHR for rota and compliance.
  • Pricing Models That Stick: Clinics sharing what’s working in tiered physio structures.
  • Marketing Experiments: Real-world tests on Google Business messaging and WhatsApp marketing.
  • Compliance Simplified: Mark Reid (HCPG) helping clinics manage safeguarding and CQC efficiently.

Access practical, high-level advice from the people shaping the sector.

Group consulting sessions are led by:

  • Celia Champion: Healthcare business consultant and coach with decades of experience building, scaling, and selling clinics.
  • Michael Schumacher: HMDG Founder, agency leader, and strategic advisor to 500+ clinics nationwide.
  • Mark Reid: Ex-physio, ex-Physio Matters, and one of the most trusted voices in compliance, operations, and leadership.
  • Regular guest experts: From accountants to clinical directors and tech innovators who join live sessions.

These sessions go far beyond theory. They’re grounded in data, experience, and accountability.

Exclusive events include:

  • Ask the Accountant with Brent Morrison: finance and VAT deep dive for clinic owners.
  • Selling Your Practice with Celia Champion and Ben Marcilhacy.
  • Accessibility & Inclusion with Nyle Stewart.
  • Compliance & Regulation with Mark Reid and HCPG.

Each session is recorded and stored privately for members.

Exclusive to members:

  • The full HMDG newsletter archive with campaign analysis and results.
  • Pricing and conversion benchmarks drawn from hundreds of clinics.
  • Long-form strategy pieces like “Thinking About Selling Your Clinic?” and “AI Tools That Actually Help Clinicians.”

This is business intelligence for serious operators.

Meet The Experts

HMDG Founder
HMDG Head of Content & Performance
Healthcare Business Consultant & Coach

The Connect Charter

Evidence. Ethics. Excellence.

Every member of HMDG Connect operates under three principles:

Evidence: We share what works, backed by data.
Ethics: We operate with integrity and respect.
Excellence: We are committed to raising the standard of private practice in the UK.

This isn’t optional. It’s what defines us.

It’s why members trust each other, and why the industry trusts us.

Why It Matters

You’re not just joining a community. You’re joining the infrastructure shaping private practice.

Connect gives you:

Immediate access to the collective experience of hundreds of leaders

Transparent, evidence-based discussion. Not opinion.

A trusted environment where people want you to succeed

When everyone around you is pushing for the same standard of excellence, you can’t help but rise with it.

For HMDG Customers Only

Access is limited to HMDG clients who share our values of evidence, ethics, and excellence. There’s no sign-up form; you earn your place by working with us.

500+ members 100+ conversations per month 20+ live sessions per year 92% engagement rate

When you join HMDG, you don’t just get marketing.

Access:

Already an HMDG client?

Want to join the ecosystem?

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