About this episode
In this episode of No Appointment Necessary, Michael sits down with Simon and David, the founders of Rehab Guru, to unpack what it’s really like to build, grow, and scale a healthcare software company from the ground up.
From military roots and clinical practice to bootstrapping a tech platform used by thousands of clinicians, the conversation explores the realities of running a founder-led business in healthcare, including growth pains, customer support at scale, product development, pricing, and why simplicity often beats shiny features.
It’s an honest, behind-the-scenes look at the intersection of healthcare, technology, and business, without the hype.
Show Notes
- How Rehab Guru evolved from a simple exercise prescription into a full clinic platform
- Why bootstrapping shaped their product, culture, and customer relationships
- The trade-offs between “all-in-one” systems and modular software
- What most clinicians misunderstand about software development
- The hidden cost of poor onboarding and underused features
- Founder-led businesses vs private-equity-backed tech companies
- Scaling customer support without losing the human touch
- How tech can improve patient experience beyond the treatment room
What You’ll Learn
- How to think more clearly about choosing clinic software
- Why most clinics only use a fraction of the tools they pay for
- What great patient experience actually looks like when tech is used properly
- How founders balance growth, product focus, and customer care
- The questions you should be asking any software provider before committing
- Why feature lists matter less than outcomes and usability
Who This Episode is For
- Clinic owners considering new software or a platform switch
- Physios, osteos, chiros, and MSK clinicians interested in digital transformation
- Founders running (or thinking of running) a healthcare business with a partner
- Anyone curious about how healthcare tech really gets built and scaled
Guest Details
Simon & David – Founders, Rehab Guru:
Simon and David are the co-founders of Rehab Guru, a UK-built healthcare software platform designed by clinicians, for clinicians. With backgrounds spanning the military, physiotherapy, sports rehab, and software engineering, they’ve spent over a decade building tools that support better patient care while reducing admin burden for clinics.
Unlike many healthcare tech companies, Rehab Guru remains founder-led and bootstrapped, with a strong focus on usability, customer support, and long-term relationships rather than rapid PE-driven scale.
