Stop guessing.
See your numbers.
The first independent benchmark survey of UK MSK private practice. Salary, pricing, retention, hiring, profit. All of it. Free.
Download Free No email. No login. Just the PDF. Or browse the data by topic →The questions you've always wanted answered.
Real numbers from 715 owners running clinics just like yours. The full data is in the report. Here's a taste.
- 01 How much do other clinic owners actually take home?The average is £52,596 but the range runs from £36k at solo stage to £82.5k at enterprise. Most owners are closer to a senior clinician's salary than they think.Full salary data →
- 02 Which revenue band am I actually in?56% of UK clinics sit between £100k and £500k. Only 5% break £1M. The report shows exactly what separates each band.See the overview →
- 03 What do the happiest clinic owners do differently?They generate less than 10% of clinic revenue personally. Happiness peaks at CEO stage (4.35/5) and dips hardest in the 2 to 5 staff danger zone.Owner happiness data →
- 04 Am I undercharging?Median initial fee is £70. London charges 21% more. 73% of clinic owners raised prices last year. The ones who didn't are now playing catch-up.Pricing benchmarks →
- 05 What does it actually take to build a £1M clinic?A median of 10 clinicians, 12 rooms, 3 locations and a full-time practice manager. The data shows exact correlations ranked by predictive strength.The £1M blueprint →
- AND Two more worth knowing
- 06 What changes once you cross £500k revenue?Everything. Team development becomes the number one priority over patient numbers. Retention focus doubles. Marketing shifts from organic to paid. The mindset flips.See the shift →
- 07 Are most clinics profitable or just busy?Median profit margin is 20%. But solo owners often overstate theirs. The report explains why, and what the real number looks like once you account for owner salary.Profit margin data →
You cannot buy a higher rebooking rate. Clinical trust is the driver. Everything else is marginal.
Built by HMDG.
For clinic owners.
We started HMDG because we kept seeing the same thing: talented clinic owners making major decisions on pricing, hiring, whether to take on a second location, with nothing but gut feel and other people's opinions to go on.
The Private Practice Barometer is our attempt to fix that. The survey ran August to November 2025 and captured 715 responses across every MSK specialty and UK region.
Learn more about HMDG →
The industry had opinions.
It had no data.
Every week we speak to owners with no idea whether their salary is normal, their prices competitive or their margins healthy. That information gap costs clinic owners real money.
So we built the data and made it free. No agenda, no upsell, no paywall. Every clinic owner in the UK deserves access to the same benchmarks the best-run clinics already use.
If you're on the fence, read this.
The most common reasons people hesitate, and the straightforward answers.
Your clinic.
The full picture.
715 UK clinic owners. Real numbers. Free. No login.
Download the Barometer. Free.