Why advertise in ChatGPT?
This is a genuinely new way to reach patients, and it works differently to Google. Instead of bidding on a keyword and hoping for a click, your clinic can appear as a relevant, clearly labelled suggestion underneath the answer when someone is actively talking through a problem you solve. Someone asking ChatGPT about recurring lower back pain, or what to do about a sports injury, is deep in decision-making mode. That’s a powerful moment to be in front of them.
It’s early, and we’ll be honest with you about that (more below). But the clinics that learn how this channel works now will have a real head start when it opens up fully, in exactly the way the earliest Google Ads advertisers did.
Why use HMDG?
We run paid advertising for hundreds of healthcare clinics and we’re responsible for millions of pounds of healthcare ad spend. We know what gets results in this industry, and we know it down to the difference between a frozen shoulder campaign and a TMJ campaign. A brand new ad channel doesn’t change that. If anything it rewards specialists even more, because the playbooks haven’t been written yet.
We’re already doing the legwork: tracking how the platform is evolving, getting clinics registered, and working out what actually converts patients in a conversational setting rather than guessing. When this channel matures, our clients will be live and learning while everyone else is still reading about it.
What's included?
An honest assessment of whether OpenAI Ads make sense for your clinic right now, or whether your money is better spent elsewhere for now
Campaign setup, structure and ad copy built for a conversational, intent-led setting
Conversion tracking
Small, controlled test campaigns to learn what converts before scaling spend
Monthly reporting and access to the team
A clear view of how ChatGPT ads fit alongside your Google Ads, SEO and AI SEO, rather than as a shiny distraction
Your questions answered
Here are some of the common questions we get asked about advertising in ChatGPT.
Can my clinic actually run ChatGPT ads today?
Possibly, but access in the UK is still a controlled pilot rather than fully open. The best thing to do now is get registered and get ready, which we can do for you, so you’re at the front of the queue rather than the back. We’ll always tell you honestly where things stand.
Who sees these ads?
People using the free and lower-cost tiers of ChatGPT, which is a big, mainstream audience. People on the paid plans don’t see ads. The upside is reach and intent: you’re reaching people while they’re actively researching, not passively scrolling.
How is this different to Google Ads?
Google gives a list of links based on keywords. ChatGPT gives a single conversational answer, and your ad appears as a relevant suggestion alongside it. Targeting is based on the context of the conversation rather than a keyword auction. It’s a different way of reaching the same patients, earlier in their thinking.
How much does it cost?
As with all our services, we don’t believe in spending big on day one. We start small, learn what works, and scale from there. We’re here to make you money, not lose it. Have a chat with us and we’ll talk you through realistic numbers for a clinic your size.
Should I do this instead of Google Ads or SEO?
No. For almost every clinic, Google Ads and SEO are still where the proven returns are, and this sits alongside them as an emerging channel worth getting ready for. We’ll always be straight with you about where your budget works hardest.
Who's running this for me?
The same in-house healthcare ads team that runs paid campaigns for hundreds of clinics. We’re specialists, we’re contactable, and we understand the industry.