Around 92% of searchers go with a business that ranks on the first page for their local searches.
If you aren’t showing up at least on the first page for relevant local search queries, you’re losing out on almost all of the business!
You can turn this around by focusing on local SEO, i.e., optimizing your website so that search engines understand that you’re a local business and show you when people in your proximity search for your services.
Today we’ve got 10 local SEO tips for you that are guaranteed to make your business more visible in the local search results.
Don’t compete with established websites.
We hate to break this to you but you CAN’T rank better than the big boys that show up as the top results for a lot of you’re the more popular keywords, they’ve been around forever, have high domain authority, hundreds of thousands of monthly visits and have likely spent tens of thousands of pounds to get there.
So instead of competing with them on the main terms, try competing on terms that people are likely to search for, back pain for example, or rotator cuff.
You can also create listings on a number of the larger sites such as Yelp and optimize your listings for better rankings. A fair number of people actually tend to use these platforms like search engines for discovering local services like yours.
Create separate local-optimized service pages for each of your services.
If you’re a local business offering multiple services, re-emphasize your localness with a localized service page for each.
For example, if you run a physio rehab centre and offer services like sports injury rehabilitation and post-surgery rehabilitation among others, and you’re based in, say, Hatfield, create separate local-optimized landing pages for each of your services. Have a “post-surgery rehabilitation centre in Hatfield” page and a “sports injury rehabilitation centre in Hatfield” and so on.
Create separate location pages (if you serve multiple locations).
If you serve multiple locations, don’t create a single location page.
Instead, create a separate location page for each of your locations.
Do thorough on-page SEO for each service/location page.
On-page SEO is important for local rankings so use optimized URLs, title tags, meta descriptions, copy and more. Treat each page as a website in itself and optimize it for local searches.
Add NAP (Name, Address, Phone) in the header or footer of your website.
One way to bolster your clinic locally is to pin your name, address, and phone number inside your website’s header or footer.
This way, Google can associate your services with your location, and your relevance score for local searches increases. But ensure that you use the exact same NAP everywhere.
Add a contact page with Google Maps
Adding a Google Map to your contact page is another handy way to tie your business with your location with Google.
Visitors also find it useful when planning their visits.
Build local citations
Citations, or the mention of your business (namely, NAP) — are strong local SEO ranking factors for Google.
All citations (whether they’re on a website like Waze or Yelp or in a blog post by a local blogger, paper, or a social media mention) matter.
So invest time into generating local citations for your business.
Generate a healthy stream of reviews
Reviews are another top local ranking factor.
Google looks at how many reviews you have, how diverse your reviews are, and how you acquired them for determining your local rankings.
Remember to collect reviews but never buy them. Also, don’t ask friends for reviews. And avoid asking everyone who visits you to leave you a review right from your reception’s tablet.
Instead, follow up with your visitors for feedback in a few days of visiting you as your reviews must seem (and be!) organic.
Google My business
Google My Business is another important local search ranking factor. A study by a popular SEO tech solution gave Google My Business Signals a solid 8.85% weightage when it came to local rankings, making it an absolute essential for ranking for local keywords. Check this post where we take a look into what Google My Business is and why every local business needs it.
Create local content
Creating fresh local content is another way to signal to Google how you’re a local business. So if you run a beauty centre in London, then a post such as “protecting your hair from London’s hard water…” can work well.
Naturally, people who are looking for information in this area also make excellent leads for you.
In addition, Google must also find that you get good click-through rates when it shows you on the top search results for local keywords, check-ins, and click to calls among other things. Social signals, for example, engagement on Facebook, matter as well.
Looks like a lot of work?
At HMDG, we offer an SEO package that works for our healthcare clients. Get in touch to discuss your options