HMDG’s Top 5 Tips for Leads and Funnels Too many agencies sell “leads” as if they are the same as revenue. They are not. A funnel only matters if it converts into paying patients, not a spreadsheet of email addresses. This article is part of our Complete Guide to Marketing for Clinics. Below are five […]
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HMDG’s Top 5 Tips for Marketing Budgets Most clinics either spend blindly or spend nothing, and both are bad business. A marketing budget only works if it is disciplined, tied to revenue, and adjusted against results. This article is part of our Complete Guide to Marketing for Clinics. Below are five rules we use at
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HMDG’s Top 5 Tips for Evidence-Based Marketing Evidence-based marketing means focusing on outcomes that actually matter. Too many agencies hide behind vanity metrics that look good on paper but do nothing for your bottom line. This article is part of our Complete Guide to Marketing your Clinic. Below are five principles we use at HMDG
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I absolutely know that you didn’t get into healthcare to think about sales and marketing. Neither did I. Just like you, I did it because I wanted to help get people better. I didn’t ever want to think about patient acquisition or patient visit averages. I just wanted to focus on delivering the best clinical
Why Patients Sometimes Choose Worse Care (And How to Stop It) Read More »
Marketing a healthcare clinic has always been relatively simple (if a bit time-consuming). For the past five years at HMDG, we’ve focused on what I’ve always called the foundations. Build a great websiteBe visible on GoogleShow off your brand through high-quality photography and messagingRun Google Ads to respond to market demandOffer a great patient experience
Every day there’s a new guru or coach in the industry posting about leadership adding to the saccharine soup of LinkedIn nonsense 95% of these articles or posts are just ChatGPT written drivel one I saw used a quote from Plato that doesn’t actually exist which amused and annoyed me at the same time I
Leadership for MSK Clinic Owners Read More »
You want to sell your clinic? That is exciting. Or terrifying. Or confusing. Or all of the above. The goal of this article is to give you an overview of what to expect. It should give you a good indication on how to best prepare for the sale, avoid some of the pitfalls that clinic
The 101 guide to selling your clinic Read More »
In this article we’re going to cover: “Marketing is too expensive”! What the most successful clinics spend on their marketing Marketing costs too much: This is one of the most common things we hear from clinic owners. “That’s very expensive” or “I can’t afford that”. Generally they don’t actually mean it, it’s a little like
MSK Marketing. How much should the average MSK clinic spend on marketing in 2025? Read More »
When you think of a healthcare marketing agency, your mind probably goes straight to Google Ads campaigns and SEO strategies. But business coaching? That sounds like it could be a bit out of scope, no? Well it’s something we’re now offering to every single one of our customers at zero extra cost. Not only that,
Why HMDG Now Offers Free Business Coaching To All Its Customers Read More »
The general short answer is a resounding no. Here are a few reasons why it’s silly. They Take Forever to Write, They Do Nothing: Writing blog posts isn’t quick, and it’s not like you can bang one out between patients. It takes hours of researching, planning, writing and editing, plus, there’s the perpetual headache of
Should I have a blog on my MSK clinic’s website? Read More »
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We're so sorry to hear that you aren't happy with our service. Your feedback is really important to us and we do all we can to make sure we are constantly improving. Please leave your feedback for us below and we'll get back to you to see what we can do to resolve any issues you may have.
We're so sorry to hear that you aren't happy with our service. Your feedback is really important to us and we do all we can to make sure we are constantly improving. Please leave your feedback for us below and we'll get back to you to see what we can do to resolve any issues you may have.