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Machine In the corner

The Machine in the Corner: How to Think About Buying Tech for Your Clinic

TL;DR: Most bad equipment purchases are decided long before anyone looks at the price. Check you actually have the patients. Compare the machine against everything else that money could do. Get your clinicians on side before you sign, not after. Then treat the whole thing as a marketing and operations project, because that’s what it […]

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3

Patient Outcomes Aren’t Really All That Important

Ready for something a bit controversial? Patient outcomes don’t matter. Before anyone starts typing an angry LinkedIn comment, I’m obviously not saying outcomes don’t matter clinically. They matter enormously. I’m saying they don’t matter nearly as much as clinic owners think when it comes to winning new patients and building a successful business. Clinicians treat

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HMDG selling your clinic 1

Selling Your Clinic: The Advice Nobody Else Will Give You

Every guide to selling a clinic starts the same way. Prepare early. Get your financials in order. Hire good advisors. All true, all completely useless, because if you’re reading an article about selling your clinic, you already know that much.  Knowing it hasn’t told you what a buyer is actually thinking, what you should refuse

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HMDG 2

Buyers aren’t sharks. You’re just playing their game

If your practice management system hasn’t got a proper open API, bin it. Clinics seem oddly tolerant of bad software. If their kettle took twenty minutes to boil, or their fridge stopped being cold, they’d be on Facebook Marketplace by lunchtime. Yet people happily stick with PMSs that hold their business back for years. The

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