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Patient Outcomes Aren’t Really All That Important

Ready for something a bit controversial? Patient outcomes don’t matter. Before anyone starts typing an angry LinkedIn comment, I’m obviously not saying outcomes don’t matter clinically. They matter enormously. I’m saying they don’t matter nearly as much as clinic owners think when it comes to winning new patients and building a successful business. Clinicians treat

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HMDG selling your clinic 1

Selling Your Clinic: The Advice Nobody Else Will Give You

Every guide to selling a clinic starts the same way. Prepare early. Get your financials in order. Hire good advisors. All true, all completely useless, because if you’re reading an article about selling your clinic, you already know that much.  Knowing it hasn’t told you what a buyer is actually thinking, what you should refuse

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HMDG 2

Buyers aren’t sharks. You’re just playing their game

If your practice management system hasn’t got a proper open API, bin it. Clinics seem oddly tolerant of bad software. If their kettle took twenty minutes to boil, or their fridge stopped being cold, they’d be on Facebook Marketplace by lunchtime. Yet people happily stick with PMSs that hold their business back for years. The

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Packages 1

Packages Explained: 11 Reasons for Physios to Stop Selling Blocks of Sessions

Pre-paid treatment packages might look like a clever business move for MSK clinics, but they undermine trust, damage retention, create false cashflow, and expose clinics to ethical, regulatory, and reputational risks. The supposed benefits, stable revenue, better retention, patient commitment can all be achieved through better clinicians, clear treatment plans, proactive follow-ups, and effective marketing. Packages are lazy business practice that harm both patients and clinics.

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