About this episode

Most people see the success story of a business. Very few see what it actually costs to build one.

In this episode, Michael sits down with HMDG co-founder and his fiancée, Hannah, to talk honestly about what building HMDG actually looked like behind the scenes.

Not the polished LinkedIn version. The real version.

From having almost no money and wondering how they were going to pay bills, through to building and selling one of the best-known healthcare marketing businesses in the UK, this episode breaks down the stress, burnout, scaling problems, health scares and emotional pressure that came with it.

They also talk about building a business together as a couple, leadership, female founders in healthcare, selling the company, and why entrepreneurship often feels far less glamorous than people imagine.

• How HMDG actually started
• Going from broke to building a million-pound business
• Burnout, stress and health problems from scaling
• Working together as a couple
• Leadership, team culture and managing people
• Selling the company and the reality behind exits
• Female founders and being underestimated in healthcare
• Why business ownership can feel isolating
• The emotional pressure of entrepreneurship

• What building a healthcare business really looks like
• Why growth often creates more stress, not less
• The hidden emotional cost of entrepreneurship
• Why systems become critical as businesses scale
• What selling a business actually involves
• How leadership changes as companies grow
• Why luck plays a bigger role than people admit

• Clinic owners and healthcare founders
• Entrepreneurs building service businesses
• Couples working together in business
• Healthcare professionals considering starting a company
• Anyone struggling with stress, burnout or scaling problems

Hannah Humphries – Co-Founder & Managing Director, HMDG

Originally trained as a physiotherapist, Hannah co-founded HMDG and helped grow it into one of the UK’s leading healthcare marketing businesses.

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