You want to sell your clinic? That is exciting. Or terrifying. Or confusing. Or all of the above. The goal of this article is to give you an overview of what to expect. It should give you a good indication on how to best prepare for the sale, avoid some of the pitfalls that clinic […]
The 101 guide to selling your clinic Read More »
In this article we’re going to cover: “Marketing is too expensive”! What the most successful clinics spend on their marketing Marketing costs too much: This is one of the most common things we hear from clinic owners. “That’s very expensive” or “I can’t afford that”. Generally they don’t actually mean it, it’s a little like
MSK Marketing. How much should the average MSK clinic spend on marketing in 2025? Read More »
When you think of a healthcare marketing agency, your mind probably goes straight to Google Ads campaigns and SEO strategies. But business coaching? That sounds like it could be a bit out of scope, no? Well it’s something we’re now offering to every single one of our customers at zero extra cost. Not only that,
Why HMDG Now Offers Free Business Coaching To All Its Customers Read More »
The general short answer is a resounding no. Here are a few reasons why it’s silly. They Take Forever to Write, They Do Nothing: Writing blog posts isn’t quick, and it’s not like you can bang one out between patients. It takes hours of researching, planning, writing and editing, plus, there’s the perpetual headache of
Should I have a blog on my MSK clinic’s website? Read More »
Continuing our conversation, and related to to click funnels is GoHigh Level. If you were kind you might refer to it as an MLM but really it’s a bit of a pyramid scheme. But again, it seems like another piece of tech pushed on healthcare clinics by the same kinds of people. GoHighLevel
Michael Schumacher, in conversation: GoHigh Level Read More »
I thought it’d be interesting to start a series of conversations with Chat GPT. It turned out to go really well with Chat GPT offering some very nice insights. So we started with a topic that keeps cropping up, usually pushed by people that don’t really understand marketing. The dreaded Click Funnel! Michael: Hey Chat.
Michael Schumacher, in conversation: Click Funnels! Read More »
I’m sure most people have heard of a customer avatar—it’s a term that seems to pop up constantly, which I find absolutely infuriating. But before we delve deeper, let’s define it properly. What is a customer avatar? According to trusty ChatGPT: A customer avatar is a detailed description of your ideal customer. It’s like creating
Building the perfect patient avatar Read More »
Free Spinal Screens Are a Bad Marketing Idea for Chiropractors Free spinal screens might seem like an easy way to bring new patients through the door, but they are a flawed and outdated strategy. Chiropractic clinics that continue to rely on this tactic are not only wasting valuable resources but also risking long-term damage
Why Free Spinal Screens Are a Bad Marketing Idea for Chiropractors Read More »
We get this question all the time, and the answer is actually quite simple. Think about how many available appointments you have per week and spend accordingly. The key element is knowing how much it roughly costs to acquire a patient. So how do we work that out? You divide how much you’ve spent over
How Much Should I Spend on Google Ads? Read More »
Today, I’m going to do what those stupid ads do—you know the ones, they claim to be able to make you 10X profit out of nothing. Except I’m really going to show you how to do it, just by simply changing your online booking system and, more importantly, I’m going to tell you which one
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We're so sorry to hear that you aren't happy with our service. Your feedback is really important to us and we do all we can to make sure we are constantly improving. Please leave your feedback for us below and we'll get back to you to see what we can do to resolve any issues you may have.
We're so sorry to hear that you aren't happy with our service. Your feedback is really important to us and we do all we can to make sure we are constantly improving. Please leave your feedback for us below and we'll get back to you to see what we can do to resolve any issues you may have.