“Is this vibrating red light wand that works on a cellular level legit?” That’s a great example of the kinds of questions that lie in Jack Chew’s WhatsApp messages from us. Another might be “can you really cure chronic back pain holistically by breathing at pace whilst manifesting a pain free life and standing on […]
The HMDG Advisory Committee Read More »
I was asked recently what I thought about LinkedIn, whether spending more time on there was a good idea and if it’s worth paying for LinkedIn training. Here’s my take. When it Makes sense If you sell software, consultancy, or anything to other businesses, then fine. LinkedIn MIGHT make sense. (Although even then it’s a
Should MSK Clinic Owners Spend Time Posting on Linkedin? Read More »
Pre-paid treatment packages might look like a clever business move for MSK clinics, but they undermine trust, damage retention, create false cashflow, and expose clinics to ethical, regulatory, and reputational risks. The supposed benefits, stable revenue, better retention, patient commitment can all be achieved through better clinicians, clear treatment plans, proactive follow-ups, and effective marketing. Packages are lazy business practice that harm both patients and clinics.
Packages Explained: 11 Reasons for Physios to Stop Selling Blocks of Sessions Read More »
Big Changes at HMDG It’s been a whirlwind year at HMDG: almost 12 months to the day Ben Marcilhacy became the new owner of HMDG and a lot has changed, we’ve had plenty of new faces join, new product launches, we launched HMDG Connect, the Private Practice Barometer, and GEO as a service, with more
HMDG Major Announcement! Read More »
HMDG’s Top 5 Tips for AI SEO Search is no longer ten blue links on Google. Patients are already asking AI tools for clinic recommendations, and most answers only show one or two options. If you are not optimised for this, you are invisible. This article is part of our Complete Guide to Marketing for
HMDG’s Top 5 Tips for Blogs Clinic blogs are either written for other clinicians or abandoned after three posts. Neither brings in patients. A blog only works if it answers the questions real people are Googling and does it consistently. This article is part of our Complete Guide to Marketing for Clinics. Below are five
HMDG’s Top 5 Tips for Social Media Most clinics treat social media like a showcase for other clinicians rather than a way to attract patients. Posts that impress peers do not fill your diary. This article is part of our Complete Guide to Marketing for Clinics. Below are five rules we use at HMDG to
Page 8: Social Media Read More »
HMDG’s Top 5 Tips for Google Ads Google Ads can either bring patients through the door or burn thousands without a result. Campaigns only work if they are structured properly, tracked to booked patients, and optimised constantly. This article is part of our Complete Guide to Marketing for Clinics. Below are five rules we use
Page 7: Google Ads Read More »
HMDG’s Top 5 Tips for Websites Your website is the digital front door to your clinic. Most fail because they are designed for the owner, not the patient. A site only works if it is clear, fast, mobile-friendly, and drives bookings. This article is part of our Complete Guide to Marketing for Clinics. Below are
HMDG’s Top 5 Tips for Pricing Pricing is more than numbers – it sends a message about your value, experience, and outcomes. Too low or too high without context will cost patients and revenue. This article is part of our Complete Guide to Marketing for Clinics. Below are five rules we use at HMDG to
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We're so sorry to hear that you aren't happy with our service. Your feedback is really important to us and we do all we can to make sure we are constantly improving. Please leave your feedback for us below and we'll get back to you to see what we can do to resolve any issues you may have.
We're so sorry to hear that you aren't happy with our service. Your feedback is really important to us and we do all we can to make sure we are constantly improving. Please leave your feedback for us below and we'll get back to you to see what we can do to resolve any issues you may have.