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The general short answer is a resounding no. Here are a few reasons why it’s silly. They Take Forever to Write, They Do Nothing: Writing blog posts isn’t quick, and it’s not like you can bang one out between patients. It takes hours of researching, planning, writing and editing, plus, there’s the perpetual headache of […]

Today, I’m going to do what those stupid ads do—you know the ones, they claim to be able to make you 10X profit out of nothing. Except I’m really going to show you how to do it, just by simply changing your online booking system and, more importantly, I’m going to tell you which one

Have you ever uttered any of these statements? “I don’t think my services are worth more than I charge.” “My patients can’t afford to pay more.” “My prices are in line with everyone else in my area.” “I literally can’t see any more people; I’m so busy.” “I only changed my price recently/I change my

An entire industry is beholden to the ideas of thought leaders and gurus, moving slowly from one gimmicky quick fix to another. Sound familiar? Is that MSK healthcare I’m talking about? Or healthcare marketing? It’s both. About 18 months ago, I took a leap into the dark and decided on a career change from physiotherapy

HMDG attended this year’s Therapy Expo for the first time as an exhibitor. It turned out to be a better event than we had expected, and it was great to meet so many of our customers and friends face to face, as well as having socials with the team. It was also fab to see people

Lead generation as a marketing technique has become more and more prevalent in the healthcare sector over the past few years. Let’s look at what it is, how it works, why, in the main, healthcare clinics should stay well clear of it. What is a lead? In marketing terms, a lead refers to a person

5 Free Tips for Marketing your Physiotherapy or  Chiropractic. At HMDG we run marketing for hundreds of clinics, it’s our speciality and we spend, well, every day looking at numbers, data points, metrics and what works for clinics and what doesn’t. Working with physiotherapists, chiropractors, podiatrists and so on day in and day out, we