I absolutely know that you didn’t get into healthcare to think about sales and marketing. Neither did I. Just like you, I did it because I wanted to help get people better. I didn’t ever want to think about patient acquisition or patient visit averages. I just wanted to focus on delivering the best clinical […]
Why Patients Sometimes Choose Worse Care (And How to Stop It) Read More »
Continuing our conversation, and related to to click funnels is GoHigh Level. If you were kind you might refer to it as an MLM but really it’s a bit of a pyramid scheme. But again, it seems like another piece of tech pushed on healthcare clinics by the same kinds of people. GoHighLevel
Michael Schumacher, in conversation: GoHigh Level Read More »
I thought it’d be interesting to start a series of conversations with Chat GPT. It turned out to go really well with Chat GPT offering some very nice insights. So we started with a topic that keeps cropping up, usually pushed by people that don’t really understand marketing. The dreaded Click Funnel! Michael: Hey Chat.
Michael Schumacher, in conversation: Click Funnels! Read More »
I’m sure most people have heard of a customer avatar—it’s a term that seems to pop up constantly, which I find absolutely infuriating. But before we delve deeper, let’s define it properly. What is a customer avatar? According to trusty ChatGPT: A customer avatar is a detailed description of your ideal customer. It’s like creating
Building the perfect patient avatar Read More »
Free Spinal Screens Are a Bad Marketing Idea for Chiropractors Free spinal screens might seem like an easy way to bring new patients through the door, but they are a flawed and outdated strategy. Chiropractic clinics that continue to rely on this tactic are not only wasting valuable resources but also risking long-term damage
Why Free Spinal Screens Are a Bad Marketing Idea for Chiropractors Read More »
If you’re a healthcare business owner of any kind and you want greater engagement with your social media or social media ads, one of the most important things to get right is image sizing. It’s also one of the biggest mistakes people make and something that’s continually overlooked. Even major businesses like the BBC still
How to increase social media engagement for your healthcare clinic Read More »
At HMDG we see more and more physios, chiropractors and MSK professionals wanting to run Facebook ads but is it hurting the profession? Yes! (And for the sake of this article I’m going to use ‘physio as a catch all simply because I can’t name every therapy at every juncture but this applies as much
Is Facebook marketing harming Physiotherapy as a profession? Read More »
We’ve recently had a number of people ask us about Facebook Lookalikes and how to use them. Here’s a very brief guide to Facebook Lookalike Audiences and why they should be part of your social media marketing campaigns. How do Lookalike Audiences Work, What are the Benefits? Targeting ‘pain’ is very difficult. We constantly see
Facebook Lookalike Audience? Read More »
From acquisition to repeat visits, the results of social media ad campaigns for physiotherapists can work… But only when they’re done right otherwise all you’ll have to show for your £££ are some clicks, shares, and visits. And NO new patients! There are many reasons why clinics — especially those that manage their social ads
Social Media DIY? Read this first! Read More »
When we talk to healthcare service providers and other local businesses we help, Instagram comes up ALL.THE.TIME. We hear you… 25M businesses are Instagrammin’, right? Right. And of course, all of us have heard this too: “Boost your Instagram post with £5 and reach 1,000+ of your potential customers…” Not to forget the impressive conversion
Stop clicking the boost button on Instagram! Here’s why. Read More »
We're so sorry to hear that you aren't happy with our service. Your feedback is really important to us and we do all we can to make sure we are constantly improving. Please leave your feedback for us below and we'll get back to you to see what we can do to resolve any issues you may have.
We're so sorry to hear that you aren't happy with our service. Your feedback is really important to us and we do all we can to make sure we are constantly improving. Please leave your feedback for us below and we'll get back to you to see what we can do to resolve any issues you may have.
We're so sorry to hear that you aren't happy with our service. Your feedback is really important to us and we do all we can to make sure we are constantly improving. Please leave your feedback for us below and we'll get back to you to see what we can do to resolve any issues you may have.