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Pre-paid treatment packages might look like a clever business move for MSK clinics, but they undermine trust, damage retention, create false cashflow, and expose clinics to ethical, regulatory, and reputational risks. The supposed benefits, stable revenue, better retention, patient commitment can all be achieved through better clinicians, clear treatment plans, proactive follow-ups, and effective marketing. Packages are lazy business practice that harm both patients and clinics.

Every day there’s a new guru or coach in the industry posting about leadership adding to the saccharine soup of LinkedIn nonsense 95% of these articles or posts are just ChatGPT written drivel one I saw used a quote from Plato that doesn’t actually exist which amused and annoyed me at the same time I

You want to sell your clinic? That is exciting. Or terrifying. Or confusing. Or all of the above. The goal of this article is to give you an overview of what to expect. It should give you a good indication on how to best prepare for the sale, avoid some of the pitfalls that clinic

When you think of a healthcare marketing agency, your mind probably goes straight to Google Ads campaigns and SEO strategies. But business coaching? That sounds like it could be a bit out of scope, no? Well it’s something we’re now offering to every single one of our customers at zero extra cost. Not only that,

The general short answer is a resounding no. Here are a few reasons why it’s silly. They Take Forever to Write, They Do Nothing: Writing blog posts isn’t quick, and it’s not like you can bang one out between patients. It takes hours of researching, planning, writing and editing, plus, there’s the perpetual headache of