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I’m sure most people have heard of a customer avatar—it’s a term that seems to pop up constantly, which I find absolutely infuriating. But before we delve deeper, let’s define it properly. What is a customer avatar? According to trusty ChatGPT: A customer avatar is a detailed description of your ideal customer. It’s like creating […]
Building the perfect patient avatar Read More »
Free Spinal Screens Are a Bad Marketing Idea for Chiropractors Free spinal screens might seem like an easy way to bring new patients through the door, but they are a flawed and outdated strategy. Chiropractic clinics that continue to rely on this tactic are not only wasting valuable resources but also risking long-term damage
Why Free Spinal Screens Are a Bad Marketing Idea for Chiropractors Read More »
We get this question all the time, and the answer is actually quite simple. Think about how many available appointments you have per week and spend accordingly. The key element is knowing how much it roughly costs to acquire a patient. So how do we work that out? You divide how much you’ve spent over
How Much Should I Spend on Google Ads? Read More »
Today, I’m going to do what those stupid ads do—you know the ones, they claim to be able to make you 10X profit out of nothing. Except I’m really going to show you how to do it, just by simply changing your online booking system and, more importantly, I’m going to tell you which one
Have you ever uttered any of these statements? “I don’t think my services are worth more than I charge.” “My patients can’t afford to pay more.” “My prices are in line with everyone else in my area.” “I literally can’t see any more people; I’m so busy.” “I only changed my price recently/I change my
MSK Appointment Pricing Strategies Read More »
I’m currently sitting on a beach on a remote island off El Nido. It’s bloody beautiful! I’ve had a week of 10am lie-ins, walking 10 meters from my bed for a morning swim, coffee delivered to the beach, and glorious food. Jealous? In that case, I won’t mention the 35-degree heat, crisp white sands, and
Work Life Balance – Work Ethic? Read More »
An entire industry is beholden to the ideas of thought leaders and gurus, moving slowly from one gimmicky quick fix to another. Sound familiar? Is that MSK healthcare I’m talking about? Or healthcare marketing? It’s both. About 18 months ago, I took a leap into the dark and decided on a career change from physiotherapy
Evidence Based Physio Requires Evidence Based Marketing Read More »
HMDG attended this year’s Therapy Expo for the first time as an exhibitor. It turned out to be a better event than we had expected, and it was great to meet so many of our customers and friends face to face, as well as having socials with the team. It was also fab to see people
Therapy Expo 23 – The Good and The Bad Read More »
Lead generation as a marketing technique has become more and more prevalent in the healthcare sector over the past few years. Let’s look at what it is, how it works, why, in the main, healthcare clinics should stay well clear of it. What is a lead? In marketing terms, a lead refers to a person
Can we please stop talking about leads? Read More »
If you’re a healthcare business owner of any kind and you want greater engagement with your social media or social media ads, one of the most important things to get right is image sizing. It’s also one of the biggest mistakes people make and something that’s continually overlooked. Even major businesses like the BBC still
How to increase social media engagement for your healthcare clinic Read More »
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We're so sorry to hear that you aren't happy with our service. Your feedback is really important to us and we do all we can to make sure we are constantly improving. Please leave your feedback for us below and we'll get back to you to see what we can do to resolve any issues you may have.
We're so sorry to hear that you aren't happy with our service. Your feedback is really important to us and we do all we can to make sure we are constantly improving. Please leave your feedback for us below and we'll get back to you to see what we can do to resolve any issues you may have.